Focus FM — KNUST, Kumasi

Sports stories, told with the facts in order.

I'm Albert Kwabena Woli, a journalism and media communication studies graduate from KNUST, currently reporting and broadcasting sport for Focus FM while researching how editorial bias shapes what audiences believe.

See my research & projects Get in touch

Portrait placeholder for Albert Kwabena Woli

Current roleHead of Sports, Focus FM–KNUST
EducationBA Media & Communication Studies, KNUST
SpecializationSports journalism & broadcasting
Based inKumasi, Ghana

Profile

Newsroom experience, research discipline.

I graduated from KNUST with a Second Class Upper degree in Media and Communication Studies, specializing in Media Studies. Across roles at Focus FM, The BAC Group and Nhyira FM/Luv FM, I've built experience in news reporting, live broadcasting, digital content and multimedia production.

Alongside the newsroom work, I've carried out independent and group research into editorial bias, public perception and student leadership — work that keeps pulling me toward questions of digital communication, audience behaviour and how media can better serve underserved communities.

Read the full profile

Photo of Albert Kwabena Woli, journalist and broadcaster

Career

Currently reporting from the touchline and the studio.

Focus FM — KNUST

National Service Personnel, Journalist & Broadcaster — Nov 2025–Present

Presenting and producing live sports programs and bulletins, interviewing athletes and coaches, and supporting studio production planning.

The BAC Sports

Sports Writer — Jun 2024–Aug 2025

Produced breaking news, features and editorial content, covering live sporting events on deadline and applying SEO strategy to grow reach.

Nhyira FM & Luv FM

Intern, The Multimedia Group — Sep 2024–Dec 2025

Supported live broadcast production and newsroom operations, and assisted with audio/video editing and multimedia content.

View the full career timeline

Featured research

Analyzing the impact of editorial bias on public perception in Ghana

An independent study through KNUST's Department of Language and Communication Sciences (Jan–Sep 2025), using document analysis and structured interviews to examine how biased radio editorials shape listeners' perception and decision-making, particularly around elections.

Explore the research

Leadership & recognition

Leading sports desks and student media.

Head of Sports

Focus FM — KNUST, Jan 2024–Aug 2026

Supervising sports editorial direction, coordinating reporters and presenters, and maintaining quality control across programming.

Deputy Chairperson, Entertainment & Sports

Media & Communication Students Association, KNUST

Led the association's sports and entertainment programs and organized athletes for inter-college and faculty games.

Certificate of Honor

Media & Communication Students Association, KNUST

Awarded for service as Deputy Chairperson of the Entertainment and Sports Committee.

See leadership & achievements

Let's work together

Have a story, an interview or a collaboration in mind?

I'm open to sports reporting assignments, broadcast collaborations and research conversations around media and public opinion.

Contact me

Profile

I'm a Media and Communication Studies graduate from Kwame Nkrumah University of Science and Technology (KNUST), specializing in Media Studies, and I graduated with a Second Class Upper degree. My time in journalism has run through campus radio, commercial sports media and a national broadcast group — Focus FM, The BAC Group, and Nhyira FM/Luv FM — where I've worked across news reporting, broadcasting, digital content creation and multimedia production.

Alongside that newsroom work, I've built a research practice examining student leadership, editorial bias, public perception and decision-making. That combination — reporting the story and asking what shapes how a story is told — is what defines how I work.

I'm increasingly drawn to digital communication, media influence, audience behaviour, and how media can do more to empower underserved communities.

Education

Post-secondary education

BA, Media and Communication Studies (Media Studies specialization)

Kwame Nkrumah University of Science and Technology (KNUST)

Second Class Honors (Upper Division)

Areas of interest: Media Ethics, Media Bias, Sports Journalism, Journalism and Public Opinion, Digital Media & Democracy.

Affiliation

Media & Communication Students Association, KNUST

From August 2023 to August 2024, I served as Deputy Chairperson for the Entertainment and Sports Committee, leading the association's sports and entertainment programs and organizing athletes to participate in inter-college and faculty games. My service in that role was recognized with a Certificate of Honor from the association.

I also spent two years, 2023–2025, as a KNUST Peer Counselor.

2Years as Peer Counselor

1Year as Deputy Chairperson

Skills

What I bring to a newsroom

Academic & research

Academic writing
Academic reporting
Media content analysis
Critical analysis

Technical

Broadcast production
Video editing
Digital media strategy
SEO & social media analytics
Microsoft Word & Excel

Soft skills

Leadership
Public speaking
Teamwork
Time management
Interviewing & communication

Nov 2025 –
Present

National Service Personnel — Journalist & Broadcaster

Focus FM — KNUST, Kumasi, Ghana

Present and produce live sports programs and bulletins.
Conduct structured interviews with athletes, coaches and sports administrators.
Write analytical articles and match reports.
Support studio production planning and broadcast coordination.

Feb 2022 –
Sep 2025

Journalist & Broadcaster

Focus FM — KNUST, Kumasi, Ghana

Produced sports news reports and feature stories.
Delivered live match commentary and in-studio analysis.
Conducted interviews and gathered information for news stories.
Maintained editorial accuracy and ethical reporting standards.

Jun 2024 –
Aug 2025

Sports Writer

The BAC Sports — Accra, Ghana

Produced breaking news, features and editorial content.
Covered live sporting events with deadline-driven analysis.
Implemented SEO strategies to improve digital visibility.

Sep 2024 –
Dec 2025

Intern

The Multimedia Group — Nhyira FM & Luv FM, Kumasi, Ghana

Assisted in live broadcast production and newsroom operations.
Supported journalists in story and report writing across traditional and new media.
Supported audio/video editing and multimedia content development.

Volunteerism

Giving time beyond the byline

Focus FM — KNUST

Feb 2022 – Sep 2025

Volunteer contribution to the station's sports desk alongside my reporting duties.

KNUST Peer Counselor

2023 – 2025

Supported fellow students in a peer counseling capacity for two years.

See my leadership experience

Jan 2024 –
Aug 2026

Head of Sports

Focus FM — KNUST, Kumasi, Ghana

Supervise sports editorial direction and content planning.
Coordinate reporters, presenters and production teams.
Ensure quality control and strategic programming across sports output.

Jan 2024 –
Dec 2024

Head of Production & Sports

Focus FM — KNUST, Kumasi, Ghana

Coordinated production workflow for various sports programs.
Assigned personnel to specific tasks ahead of every sports program.
Ensured seamless, reliable delivery of sports programming.

Aug 2023 –
Aug 2024

Deputy Chairperson, Entertainment & Sports Committee

Media & Communication Students Association — KNUST

Led the association in organizing sports and entertainment programs.
Organized athletes to participate in inter-college and faculty games.

Recognition

Certificate of Honor

The Media and Communication Students Association – KNUST recognized my role as Deputy Chairperson for the Entertainment and Sports Committee with a Certificate of Honor.

See all awards & certifications

Certificate of Honor awarded by the Media and Communication Students Association, KNUST

Independent research · Jan 2025 – Sep 2025

Analyzing the Impact of Editorial Bias on Public Perception and Decision-Making in Ghana

Department of Language and Communication Sciences, KNUST

A qualitative media content analysis examining editorial framing, using document analysis and structured interviews to understand how journalistic bias influences public perception and civic decision-making.

Key findings

Biased radio editorials influence how listeners perceive issues and make decisions, particularly during elections.
Editors sometimes intentionally frame editorial content to align with political interests and shift audience perception.

Outputs

Recommendations promoting media literacy and responsible journalism, delivered as a documentary-style research report integrating academic and multimedia analysis.

Group research & documentary · May 2025

Balancing Act: The Dual Life of Student Politics

Research & Documentary Project, KNUST

Qualitative research into how student politicians at KNUST balance academic responsibilities with the demands of campus politics ("AGENDA"), engaging student political candidates through interviews to examine the academic, personal and leadership challenges of student politics.

Focus

Investigated whether the sacrifices and pressures of student leadership are worthwhile against students' academic commitments and personal development.
Translated research findings and participant perspectives into a documentary aimed at informing prospective student politicians.

Skills developed

Research question formulation, participant engagement, interviewing, information gathering, storytelling, and communicating research findings to a wider audience.